Recently, my friend Suzy (voracious raw cookie dough consumer) walked me through an exercise to define the Core Values of Dible Dough. Before this exercise, I would have sworn that the main reason I developed Dible Dough was for financial gain. My husband and I want to retire someday. Not rocket surgery, right? Don’t we ALL want to retire someday? We’d love to retire with a lake view and the ability to travel to as many college football games as our hearts desire.